Shakespeare’s Contribution to the fishing Tackle Industry

Shakespeare is a respected name in the tackle industry. The company got its name from the founder, William Shakespeare, Jr. (I wonder if he is related to William Shakespeare). Shakespeare fly rods became popular due to the introduction of the wind reel. In 1876, the company introduced the Ugly Stik tubular fishing rod. As quoted by Fishing Tackle Trade News in their March ‘76 publication “the Ugly Stik . . . may be the most remarkable product of the last two decades.” It was the first to feature a clear tip and ferruless construction.

Ugly Stik Lite Graphite freshwater rods boast

• Ultimate Guide System features black stainless steel frames with durable polished stainless steel inserts.
• Top-grade cork handles with “Comfort-Fit” exposed blank reels seats on casting models and twist-lock reel seats with cushioned stainless steel hoods on spinning models.
• Blank-through-handle construction for added strength and sensitivity.
• Fly Rod features aluminum oxide guides, stainless steel snake guides and top-grade cork handles.

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